As a brand strategist, you create compelling brand stories that resonate with the clients target audience. You take a brand that has no direction and help them unravel what it is that they do and why they do it, building emotional connections and ultimately telling a story.

I started by looking at this journey taken, and how it’s never a straight road. Every story starts as a dot on the page and works its way to a scribble, until slowly, the journey is unraveled to discover the true story and meaning.

Rae stories unravels your brand. The scribbled lines symbolise the unrefined, raw ideas or concepts that are yet to be shaped and developed.